Government Finance Officers
Association of British Columbia

Presentation Description
LinkedIn is an often overlooked but powerful platform. Join Tara Clark to learn how to optimize your profile, establish yourself as a thought leader, and strategically connect with the right industry contacts.

Building thought leadership from the start is laying the foundation for professional networking and communications. LinkedIn allows you to position yourself and/or your organization as the place to go for answers, ideas, and analysis from day one. Learn five (5) tried and true LinkedIn Best Practices and three (3) reasons why it’s important to start building your thought leadership today.

Learning Objectives:

  • LinkedIn Best Practices: a brief LinkedIn strategy, post planning, when to post, how to craft the right post, measuring the results. 
  • How to optimize your LinkedIn profile to stand out from the competition and be seen as the go-to expert in your field.
  • What it means to be a thought leader and how that adds value and impact via your LinkedIn presence.


Social T 

Tara Clark

Social Media Consulting + Strategy Sessions — Social T. | Social Media Agency