Disruption means to interrupt the normal course of things, and Amber Mac is especially fluent in the art of disruptive strategies. Mac started her career in San Francisco and Boston during the dot-com boom in the late 1990s. What others thought was a trend, she recognized as an explosion. As a strategist for Razorfish and Director of Marketing for an e-procurement software company, she spent four years in the technology start-up trenches. Mac eventually left the start-up world to join Microsoft to build one of the first female-focused lifestyle portals. Then, she launched her own digital media agency. The company’s first client was world-renowned business coach Tony Robbins. Since then, her client list also includes Microsoft, Intel, Shopify, Ford, Nintendo, GE, Fast Company, PayPal, Scotiabank, and many more leading organizations.
An insatiable media adopter, Mac is currently host of the top-rated podcast, The AI Effect, now in its second season. The AI effect explores the Canadian AI ecosystem and the extraordinary pace of its technological growth, focusing on the rewards and perils for individuals, businesses, and society. With her co-host, Jodie Wallis of Accenture, Mac interviews guests like Prime Minister Justin Trudeau, Joelle Pineau of the Facebook AI Research Lab, Toronto Mayor John Tory, and many others about the challenges and benefits of AI adoption in Canada.